The 4th Street Business Improvement Area is the committee driven, not-for-profit responsible for beautifying, promoting, and maintaining the area nestled in the middle of the Mission, Cliff Bungalow, and Beltline. Widely known for organizing Calgary’s legendary Lilac Festival, this diverse and very walkable community is interspersed with independently-owned retail shops and offices, historic sites and new urban developments, hip, trendy eateries and old-school greasy spoons. 

BONAFIDE supports the Fourth Street BIA’s advertising, event, social media, and messaging efforts across platforms and touchpoints, including the launch of their updated website. #wethe4th

Some of our favourite spots on 4th Street include OEB Breakfast Co., Phil & Sebastian, Mercato Gourmet and Vin Room.


Publicity & Promotion

Marketing Communications

Brand Management

Strategic Partnerships

Community Investment

Influencer Marketing