BONAFIDE Media & PR is quickly becoming one of Canada’s most sought-after marketing and public relations shops thanks to its track record of delivering and executing on inspired strategies that bring value to chefs, restaurants, retailers, and lifestyle brands. Bonafide’s approach to marketing, community investment, and public relations are thoughtful, innovative, and uniquely their own.


Jessie has amassed two decades of experience in corporate sponsorships, marketing, communications, public relations, high-profile event management, and community investment. She’s worked in sectors ranging from sport and telecom, to retail and hospitality. Jessie has an in-depth understanding of brand management and a perspective drawn from perennial passion and experience that few contemporaries possess.

She’s worked with clients like McDonald’s Restaurants of Canada TELUS Communications, ATB Financial and PGA, and on projects like The Wayne Gretzky & Friends Charity Classic and Canada’s TELUS Edmonton Open/ATB Financial Classic. She’s negotiated corporate partnerships with Canadian professional and amateur sports teams including the Edmonton Oilers, Edmonton Eskimos, Calgary Flames, and Hockey Canada. In retail, Jessie worked with Cadillac Fairview Chinook Centre, managing elements of the grand opening of its $250M-expansion, supporting premium brands like True Religion, 7 for All Mankind, and Victoria’s Secret. She led brand activation strategies and amateur sports partnership for Canadian Tire and SportChek. Jessie’s lifelong passion for food, wine, and genuine human connection steered her toward joining one of Canada’s most reputable boutique firms. While there, she developed and managed the agency’s impressive culinary portfolio.

In 2016, Jessie launched BONAFIDE to bring her clients’ stories to life—building buzz and making connections within and between industries to elevate brands within their communities and on the global stage. 

A portrait in 3 parts: A woman who wants the spotlight on her clients.