As one of Top Chef Canada’s most memorable contestants, season 4 finalist and Co-owner/Executive Chef of Toronto’s The Good Son, Chef Vittorio Colacitti came highly recommended when the Italian Centre Shop required a Ital-Canadian chef to prepare dinners for contest winners to celebrate their grand opening and an event showcasing truffle season.

After experiencing the exciting client/agency dynamic between BONAFIDE, the Italian Centre Shop and the chef community and the upcoming opening of his new restaurant in Hamilton, ON – Colacitti explored the idea of PR and marketing support from out of province to capture the perspective of a visitor to the area vs. a resident. With the City of Hamilton’s focus in attracting tourists it was valuable to him for his story to be shared with an expanded network across Canada, especially in the west by one of their own.

The connection to BONAFIDE Media & PR has fostered relationships across the country for Chef Colacitti including projects and partnerships with ALLSAINTS, Switzerland Cheese Canada, Breville Canada, DuBreton and Zwilling Canada.

With our contract being complete – we continue to cheer on Chef Vittorio from the sidelines as he continues his expansion in GTA and Hamilton.

Photo credits:
Theresa Tayler
Dong Kim
Truefitt & Hill


Publicity & Promotion

Marketing Communications

Strategic Partnerships & Community Investment

Photography & Styling

Influencer Introductions

Social Media Strategy

When Jessie believes in something or someone – you feel it. She took my vision for Born & Raised, put it to paper and even from across the country, helped my dream become reality. She has earned my deepest respect.

– Vittorio Colacitti, Owner/Executive Chef – Born & Raised Restaurant