After ten years discovering the world and the flavours it bestows, Chef Scott Downey made a return back to the prairies in 2017 to get set to introduce Edmontonians to his interpretation of Canadian cuisine.
The Butternut Tree is a 58-seat space boasts a panoramic view and uses natural materials and colours to offer a neutral backdrop to Downey’s culinary offerings; Rustic wide-plank flooring, butcher block tables and cottage style seating blends vintage with modern, while a sweeping, open wall-to-wall glass kitchen with open doorways welcomes guests to get a glimpse of dishes being prepared and plated for service. Interaction with the kitchen team is encouraged and questions about the ingredients, where they came from and how they are prepared are always welcome.
Chef Downey retained the services of Canmore-based Beks Marketing and Calgary-based Anh Au Designs to develop brand and marketing strategy for The Butternut Tree, but the team soon realized expertise around culinary marketing, communications and PR was missing from the mix. Together, they approached BONAFIDE Media & PR on a project basis to tackle the elements integral to a restaurant opening.
Publicity & Promotion
Strategic Partnerships & Community Investment