Switzerland Cheese Marketing International’s (SCMI) goal is simple: produce quality, mouthwatering cheese while helping preserve the beauty and integrity of Switzerland’s gorgeous grassland, pastures, rolling hills, admirable mountains, and endless fields.

SCMI Canada initially approached BONAFIDE after observing the Italian Centre Shop’s Calgary store opening. As a long time partner of the Italian Centre Shop, the team at SCMI Canada saw an opportunity to work with pros to evolve their brand and get a better understanding of consumer marketing strategies that can be executed alongside their retailer demo program.

BONAFIDE led a team of pros in redesigning and refining the SCMI Canada brand and website. We made industry introductions, created content and collateral, developed an image archive, increased earned media opportunities, and supported brand activation at the Gourmet Food and Wine Expo.

Photo credits:
Theresa Tayler
Jess Kostka