SABOR is a sophisticated, romantic, Portuguese and Iberian style restaurant located in the heart of Edmonton’s downtown core, that brings people together over a mutual passion for great food and equally lovely company. Established by two childhood friends, Christian Mena and Adelino Oliveira, the goal was to create a restaurant that embodied the passion and energy of a Latin setting, while serving old-world flavours with the freshest ingredients and putting a spin on traditional Iberian coastal cuisine.

The friends opened Sabor Divino in 2008, and by 2014 they had established a strong following, however, Christian and Chef Lino both realized that their growth had plateaued and that in order to take the restaurant to the next level and elevate their position in the public eye, they would need to talk to someone who was an expert in PR and branding.

It was a recommendation by industry friends that connected Christian and Lino to getting public relations support and within a few months, a re-brand to SABOR, room redesign and introductions to OceanWise to gain certification followed. A newly re-vamped menu and concept was introduced to patrons in August 2014 and since then, the duo’s passion for old school hospitality has positioned him as a leader in Edmonton’s culinary scene.

Photo credits:
Tweedy Studios
Theresa Tayler


Publicity & Promotion

Marketing Communications

Brand Management

Media Events

Strategic Partnerships & Community Investment

Restaurant & Hospitality Consultation

Influencer Introductions

Menu Design

Graphic Design Consultation

Web Design Consultation

From restaurant design to menus, Jessie has played a vital role in the planning our restaurant openings, annual seafood festivals and community outreach initiatives that have helped define and shape our business. We had one restaurant when we began working with Jessie almost five years ago and in 2018, we opened our fifth.

– Christian Mena, Partner – SABOR Restaurant, BODEGA Tapas & Wine Bar and Urbano Pizza Co.