‘Ono Poke Co. brought authentic Hawaiian poke to the heart of Edmonton’s downtown in June of 2017. Before launching, ‘Ono Poke, Executive Chef Lawrence Hui and his partners knew it was necessary to source public relations, marketing, and branding support. With a strong culinary concept in hand, they met with a variety of different marketing and public relations agencies before being introduced to BONAFIDE through referrals from two separate, well-respected design firms. 

Within only a few months since their first meeting, BONAFIDE worked to solidify an authentic approach to Lawrence’s vision. The foundation for which was to send Chef Hui on a research and development trip to Maui so he could experience authentic Hawaiian cuisine from the island’s best and prominent chefs—chefs BONAFIDE had existing relationships with. This immediately positioned the eatery among one of the best fast-casual offerings in the city, and their immediate and ongoing success has allowed them to grow quickly, and expand to other Albertan markets.

Photo credit:
Dong Kim


Publicity & Promotion

Marketing Communications

Brand Management

Media Events

Strategic Partnerships & Community Investment

Content Marketing

Influencer Introductions

Media Training

Graphic Design And Brand Consultation

From the start, Jessie was looking to take our brand to the next level and do more than we ever expected to do right away. She is the type of person who invests long term in her clients and with us it was about establishing the tone for the business and setting the stage for our future. Her approach includes everything from the physical restaurant, and food, to the overall atmosphere and experience of eating at ‘Ono Poke Co.. She is committed to telling our story in a way that connects the food to what we are doing in order to solidify our place in the market with our unique concept

– Steven Diep, Partner, ‘Ono Poke Co.