OEB Breakfast opened in Central Northeast Calgary October 2009 based on owner Mauro Martina’s love for food and gathering and the belief that breakfast should be bolstered by artistry and passion. The chef-driven concept is led with soul, where the emphasis lies on the people that produce, create, serve and consume fresh fare in warm, modern and welcoming settings. Now up to six locations (5 in Alberta, 1 in B.C.) with the newest on Edmonton’s 124 Street opening September 2019, OEB Breakfast Co. continues expanding south with the next opening in Scottsdale, Arizona in Fall 2019.

BONAFIDE was referred to Mauro and his team to help launch the OEB brand in Edmonton by gathering the capital city’s biggest brunch enthusiasts in the community and inviting them to a sneak peek the day before opening to the public for the Downtown location in October 2018 and at the 124 Street location in September 2019.



Publicity & Promotion

Marketing Communications

Influencer Introductions

We had the pleasure to work with Jessie at Bonafide Media & PR on the Grand Openings for OEB Breakfast Co. locations in Edmonton, AB.  From day one Jessie was amazing to work with.  Her communication was clear and efficient which allowed for us to execute an event with a lot of moving parts in a short period of time.  Jessie worked closely with us to organize and plan our event, bringing in high-quality influencers and media personalities to ensure our day was a success. Her service was also outstanding.  With a new restaurant opening we are always facing tight, and sometimes unclear timelines. When it came to these challenges Jessie was always available and actively involved in working with us to to find spots for our desired guests, while also maintaining good relationships with her extensive contacts. To top it all off, on the day of our event Jessie joined our team in person, working from open to close to welcome guests, provide us with insight on each person, and help organize people throughout several seatings to make sure everyone was properly attended to, and that they had an amazing experience.

We very much appreciate her hard work, and would recommend Jessie & BONAFIDE to anyone looking create a buzz in the Alberta market.

– Teale Orban, Marketing Director – OEB Breakfast Co.