Natur’el Tea, a studio nestled deep within the heart of Rocky Mountains, hand-blends organic, loose-leaf teas. For 13 years, Jolene Brewster has been keeping the town of Banff warm with her beautiful aromatic tea blends, reminiscent of the mountains and the people who first arrived here. Each blend evokes a sense of mindfulness and pleasure of the simple life.

Based on a recent re-branding, increasing sales and feedback from tea enthusiasts, Jolene realized that she was producing a quality product superior to many of her competitors. It was time to take her company to the next level. She had created a niche market online, however, self-admittedly, was not well connected to Alberta’s culinary industry. She needed help.

The team at We Are Daughter, a Calgary-based agency responsible for Natur’el Tea’s re-brand and packaging, introduced BONAFIDE to Jolene in December 2016 and in a short time, Bonafide has provided Jolene with tools to elevate her brand and tell the Natur’el Tea story in an effective and unique way, as well as connected her to retailers and industry contacts who are now carrying her products, as retail and wholesale.


Influencer Introductions

Strategic Partnerships & Community Investment

Publicity & Promotion

Media Events & Consumer Activations

Media Training

Jessie is one of the most magnanimous people I have ever met! Her philosophy of creating ‘win’ situations directly aligns with the vision I have for my business. Not only is she sharp, to the point and truly honest, but she is also one of the most warm and wonderful people I have ever met!

– Jolene Brewster, Owner, Naturel’ Tea