Jolene’s Tea House is the newest addition to Banff’s historic Bear Street and boasts over 60 flavours of hand-blended organic, loose-leaf teas. For nearly two decades, Jolene Brewster has been keeping the town of Banff warm with her beautiful aromatic tea blends, reminiscent of the mountains and the people who first arrived here. Each blend evokes a sense of mindfulness and pleasure of the simple life.

Based on a recent re-branding, increasing sales and feedback from tea enthusiasts, Jolene realized that she was producing a quality product superior to many of her competitors. It was time to take her brand to the next level. She had created a niche market online, however, with the addition of a business partner, Jess McNally and acquisition of a street level retail space in the Ol Crag Cabin – Jolene’s Tea House is now set to be a foodie destination in the Rockies.

The team at We Are Daughter, a Calgary-based agency introduced BONAFIDE to Jolene in December 2016 and in a short time, Bonafide has provided Jolene with tools to elevate her brand and tell her evolving brand story in an effective and unique way.

We are currently hosting media on cocktail crawls featuring Jolene’s Tea in collaboration with Banff Hospitality Collective. Interested in learning more?

Connect with us at!


Influencer Introductions

Strategic Partnerships & Community Investment

Publicity & Promotion

Media Events & Consumer Activations

Media Training

Jessie is one of the most magnanimous people I have ever met! Her philosophy of creating ‘win’ situations directly aligns with the vision I have for my business. Not only is she sharp, to the point and truly honest, but she is also one of the most warm and wonderful people I have ever met!

– Jolene Brewster, Owner, Jolene’s Tea House