Banff’s historic Bear Street is home to Jolene’s Tea House, which boasts more than 60 flavours of hand-blended, organic, loose-leaf teas. For nearly two decades, Jolene Brewster has been keeping the town of Banff warm with her beautiful aromatic tea blends, reminiscent of the mountains and the people who first arrived here. Each blend evokes a sense of mindfulness and pleasure of the simple life.

Based on their then-recent re-branding, increasing sales and feedback from tea enthusiasts, Jolene realized that she was producing a superior product and knew it was time to take her brand to the next level. She had created a niche market online, but with the addition of a business partner, and acquisition of a street-level retail space in the Ol Crag Cabin, it was high time for Jolene’s Tea House to become a BONAFIDE Banff-based destination.

Daughter, a Calgary-based design and advertising agency introduced BONAFIDE to Jolene in December 2016. Since then, we’ve provided Jolene with tools to elevate her brand and tell her evolving brand story in an effective and unique way which earned Jolene’s Tea a feature on a holiday edition of the Marilyn Denis show.


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