Caffè Umbria is a third generation Italian coffee roaster, located in the Pacific Northwest, with origins that date back to the 1940’s in Perugia, Italy. Despite their deep roots, Caffè Umbria is relatively new in the Canadian marketplace, initially championing their wholesale distribution and the business-to-business marketplace. More recently, and in order to grow their direct-to-consumer brand recognition, they needed to tap into a completely new customer base.

Randy Kwong, Caffè Umbria’s Regional Director for Alberta, met BONAFIDE’s own Jessie almost 13 years ago when she discovered their coffee on a trip to Seattle. For  years, Caffè Umbria coffee was BONAFIDE’s go-to source of caffeine before joining our client roster in February of 2017. Within a few short months, BONAFIDE worked to provide Caffè Umbria with the tools they needed to tell their story in a unique way and connect them with key industry players to help them reach a whole new target market.


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