ALLSAINTS OPENS AT CHINOOK CENTRE
October 15, 2021

AllSaints was founded in 1994 and has since grown into a global, contemporary brand with an independent spirit and a massive digital presence. Headquartered in East London, the brand designs full ready-to-wear collections for men and women as well as handbags and other accessories. 

Before approaching us to support them with the launch of their first Alberta location in Calgary’s Chinook Centre, the team at AllSaints had already been styling BONAFIDE clients for 7 years. Naturally, we were thrilled at the task. We curated VIP lists, developed a PR strategy, facilitated introductions to brand enthusiasts, and planned private holiday shopping events with charitable alignment. In short, our job was to ensure the brand’s standalone 2,484 square foot space received a lot of traffic and a warm reception.

 

 

 

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