Open date: Friday, October 15, 2021

The 2,484 square foot space will be the first stand-alone location in Calgary, and will cater to the market with an elevated collection of fashion-focused and seasonally on-trend pieces, all selected from the newest Autumn/Winter 2021 Collection of Menswear and Womenswear Ready-to-Wear. The opening assortment will feature transitional pieces and key wardrobe styles for the season, such as standout leather, occasion dresses and core outerwear that is both premium and functional. Menswear and Womenswear accessories and handbags will also be available.

AllSaints is a global, digital, contemporary brand with an independent spirit, founded in 1994.  Headquartered in East London, the brand designs full collections of mens and womens Ready-to-Wear as well as handbags in-house. AllSaints has just under 3,000 employees across 26 countries who are obsessed with building a business model for the future, putting brand experience and the customer at the core of everything they do. AllSaints curates every aspect of the brand experience in-house, starting with their collections which can be found throughout Europe, North America, Latin America, Asia and the Middle East. This work-ethic is continued on across more than 250 directly operated stores, franchise stores, concessions and outlets through to the global web platform, store design and construction. Canadian stand-alone locations can be found in Vancouver, Toronto and Montreal.

The team at AllSaints has been styling BONAFIDE clients for 7 years and we were so thrilled to finally support the team in launching their first Alberta location.

BONAFIDE was tasked to curate VIP lists, develop a PR strategy and facilitate introductions to brand enthusiasts while planning for holiday private shopping events with charitable alignments.



Public & Media Relations

Industry Introductions

Influencer & Brand Partnerships

Event Development & Management

Business Development

Community Investment