Jessie’s development of “Take & Bake” Meals, an offering that had always been on our menu but not branded or marketed resulted in an additional 280K in revenue during the COVID-19 pandemic. A truly amazing feat – this was integral to the survival of our business in 2020. The impact working with BONAFIDE has made on our 30 year old company has been invaluable. It’s one of the best investments our A Cappella Catering has ever made.

– Kim Szalynski, Partner – A Cappella Catering


My team and I cannot begin to thank Jessie Cayabo enough for the incredible work she has done to support and promote our business. Working with Jessie on a feature in the BONAFIDE Box has opened up some amazing doors of opportunity for Rviita such as being featured in the Calgary Herald, Culinaire Magazine, and now Avenue Magazine. Jessie is a true leader in our community, and her passion for her work and her mission is evident in everything that she does. I would absolutely recommend BONAFIDE Media & PR to anyone looking to make connections within the food and beverage industry, and grow their business!

– Karly Jacobsen, VP Customer Relations – Rviita Energy Tea


Jessie has a unique enthusiasm that is contagious – she’s like the energizer bunny. She is extremely loyal and fosters very strong relationships. She would do anything to make her clients successful and as a result she is one of those people you would want to drop everything for!

– Phoebe Fung, Owner – Vin Room and VR Wine


Jessie puts in 110% and has an amazing eye for detail. As an entrepreneur, I know I can’t do it all. Jessie has an outstanding perspective of my business and she is exactly what I needed in order to put everything into place. Her relationships in hospitality has helped build my brand and get my teas served at restaurants and in front of consumers. 

– Jolene Brewster, Owner, Jolene’s Tea House


“It’s been an absolute pleasure working with Jessie Cayabo. She has helped Bissell Centre gain exposure in Edmonton’s culinary scene in such authentic ways, including a hugely successful chef collaboration dinner to benefit our cause. We’ve since had other opportunities as a result that have led to significant support from some of the top chefs in town. Jessie is one-of-a-kind expert in her field. She is tenacious yet humble, professional yet fun, and most importantly—she gets shit done and makes remarkable things happen.”

– Devin Komarniski, Marketing Manager – Bissell Centre


From menu creation to restaurant design, Jessie has played a vital role in the planning our restaurant openings, annual seafood festival and community outreach initiatives that have helped define and shape our business. 8 years ago we had one restaurant and in 2022, we opened our sixth. It’s undeniable the support BONAFIDE has provided has contributed to our growth in Edmonton and surrounding areas.

– Christian Mena, Partner – SABOR Restaurant and BODEGA Tapas & Wine Bar


When Jessie believes in something or someone – you feel it. She took my vision for Born & Raised, put it to paper and even from across the country, helped my dream become reality. She has earned my deepest respect.

– Vittorio Colacitti, Owner/Executive Chef – Born & Raised Restaurant


Jessie is always marketing her clients, even when she isn’t meaning too. She is deeply passionate about the businesses she works with and she will go the extra mile to see them succeed – it’s infectious. She has an extensive marketing background and is always coming up with new creative ways to ensure her clients achieve their goals.

– Randy Kwong, Regional Director, Alberta – Cafe Umbria

When we were planning the opening of our first location outside of Edmonton, it was important for us to work with someone we knew and trusted. There’s no one better to represent Italian Centre Shop than someone like Jessie who grew up coming here. Our partnership with her has resulted in so much success in such a short time. Our Calgary location is thriving and she plays a big part in our entire organization…She’s family.

– Gino Marghella, General Manager – Italian Centre Shops 


Jessie is committed to building brands and relationships – and it pays off for her clients. Her faith in us gave us confidence and Jessie’s network is not only impressive but she is also very well respected. She is very much aligned with people who have helped elevate our profile and tell our story.

– Carla Roppo-Owczarek, Owner – CANOVA Pasticceria


Jessie asks hard questions to help clients audit their business today and how it should be in the future.  She helped us get focused on a vision to match up with our strengths as restauranteurs and stepped into the spots we weren’t so good at. We know when we’re up at night thinking about how to run our restaurants better to provide the best dining experience for our guests — she’s likely doing the same.

– Lino Oliveira, Partner – SABOR Restaurant and BODEGA Tapas & Wine Bar


Jessie Cayabo is a kind hearted miracle worker!  Her genuine passion for our product and brand were evident from our first meeting.  It was an amazing and honourable experience to get into the Bonafide Box, and as a result we appeared in two magazine articles within a month.  This is something we could not have done without Jessie’s connections and personal recommendations.  Additionally, after chatting about my business goals with Jessie for less than an hour, I had a clarity of strategy from a perspective I had never thought of.  She is amazing!

– Kathy Leskow,  Owner – Confetti Sweets 


I can’t thank you enough Jessie, for thinking outside of the box and creating unique dining experiences for our fundraising auctions at the Alberta Children’s Hospital Foundation. Each time we get to work with you, it is such a pleasure. We know our donors and partners will be treated to something truly special when you are involved. Thank you for helping us with the work that we do to ensure kids in our community receive the best care possible!

– Melanie Dekker, Alberta Children’s Hospital Foundation


We had the pleasure to work with Jessie at Bonafide Media & PR on the Grand Openings for OEB Breakfast Co. locations in Edmonton, AB.  From day one Jessie was amazing to work with.  Her communication was clear and efficient which allowed for us to execute an event with a lot of moving parts in a short period of time.  Jessie worked closely with us to organize and plan our event, bringing in high-quality influencers and media personalities to ensure our day was a success. Her service was also outstanding.  With a new restaurant opening we are always facing tight, and sometimes unclear timelines. When it came to these challenges Jessie was always available and actively involved in working with us to to find spots for our desired guests, while also maintaining good relationships with her extensive contacts. To top it all off, on the day of our event Jessie joined our team in person, working from open to close to welcome guests, provide us with insight on each person, and help organize people throughout several seatings to make sure everyone was properly attended to, and that they had an amazing experience.

We very much appreciate her hard work, and would recommend Jessie & BONAFIDE to anyone looking create a buzz in the Alberta market.

– Teale Orban, OEB Breakfast Co.